Why would I want this?

 I love Viticulture. It's always been a Top 10 game for me (and continues to be) So why would I want a coop version of the game? I don't. 

It doesn't look like it adds that much and from what I've seen in gameplays, feels very easy to beat. Sure I was watching the first "level" of the game but if money is needed for space upgrades than why not sell all your land and max out the board at the very beginning of the game? 

Talking with me nephew about it and he agrees. It seems like an easy way to win every time. I could be wrong and I guess I'd play this at BGG Spring Con if I had the time but still....I don't see a need for this game. 

Maybe its just me.